Ashlee’s “Outta My Head” Wins At MVPA
Ashlee Simpson along with Evan Rohde of Sheldon Prosnit and the rest of the technical team behind her hit, “Outta My Head”, won an award from the Music Video Production Association for one of the Technical Categories, Best Art Direction.
Wonder why there was no Award Show? The MVPA used a December holiday party to officially announce the winners of their 17th Annual Awards Show, which was a scaled back party/announcement event.
The nominees were originally announced in May, thus the fact that of the winners are over six months old. MVPA, unlike other award-giving bodies, give recognition to the directors and production companies, or to the proper technician.
The other nominees for Best Art Direction are as follows:
• Paula Good, 9 Agency for Eve “Tambourine”
• Ruby Guidara, Prop It Up for The White Stripes “Icky Thump”
• Teri Whittaker for Modest Mouse “Dashboard”
• Zach Matthews, Endeavor for Christina Aguilera “Candyman”
Alan Ferguson of Anonymous Content was also nominated for Best Director, also for Outta My Head, and two other videos, husband Pete Wentz and band, Fall Out Boy’s “Thnks Fr Th Mmrs” and “You And Me.”
Ashlee described the video as being “ambitious” and “like an art piece” and said that it involves going into “another world and never know[ing] what’s real”.
The “Outta My Head” music video had been streamed over two million times as of March 2008. By early September, the video had been viewed more than five million times on YouTube.
A video featuring Dave Aude Remix, was released in Asia.

January 18th, 2009 at 8:14 am
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